Superhuman design specAI Products

Premium productivity brand: a soft lavender-blue-mauve gradient hero over a photographic portrait, glassy blur(12px) cards floating AI chat and workspace UI, Super Sans VF at soft optical weights, a deep-indigo CTA with a purple arrow chip, and warm off-white content sections.

Browse Superhuman in the interactive gallery

Captured from the live site's computed styles into a prompt-ready DESIGN.md you can paste into Cursor, v0, Lovable, Bolt or Claude Code. Below is a summary of each captured surface.

Marketing site

Source: superhuman.com (live DOM, computed styles), 2026-07-13 (desktop 1512px). Coverage: public homepage (dark gradient hero + glass AI/workspace cards + light sections). Dashboard: paid product, pending login (needs-dashboard). Responsive: breakpoints from stylesheets only; mobile rendering not verified.

Visual Theme & Atmosphere

Premium, cinematic productivity brand that opens on a soft lavender-to-blue-to-mauve gradient wash behind a photographic portrait, then resolves into calm warm-off-white content sections. Recognition comes from three signatures: the dreamy multi-stop purple gradient hero, glassy blur(12px) cards that float AI-chat and workspace UI over the imagery, and a deep-indigo "Get Superhuman" pill carrying a small purple-gradient arrow chip. It is set in a bespoke variable typeface (Super Sans VF) at soft optical weights (~460–540), giving a rounded, humane feel rather than a hard tech one. It deliberately avoids flat solid slabs and hard borders — depth is glass, blur and gentle shadow. Feels: premium, dreamy, calm, refined.

Color Palette & Roles

Dark / hero

TokenHexRole / usage
indigo-deep#1b1938Primary "Get Superhuman" button fill
indigo-ring#353088Inset ring / glow on primary button
plum-banner#421d24Top promo banner tint
ink-900#141412Deepest warm near-black
ink-800#292827Primary text on light (dominant text color)

Hero gradient stops (lavender wash)

HexRole
#a8a4d8Lavender (top)
#6ba5e8Sky blue
#b070c0Mauve / orchid
#9088d0Periwinkle

Recipe: linear-gradient(to left bottom, rgba(168,164,216,.5), rgba(107,165,232,.5), rgba(176,112,192,.6), rgba(144,136,208,.5)) over the portrait.

Accent

TokenHexRole / usage
purple#714cb6Brand purple — icons, arrow chip, highlights
lavender#d4c7ff"Sign up" button fill, soft accent
teal#027e6f / #0c4243Secondary accent (feature/section)

Light surfaces

TokenHexRole / usage
canvas-warm#f7f5f2 / #f6f5f1Light section background
surface-2#f2f0eb / #ece9e2Inset panels, cards
white#ffffffHero text, glass card content
muted#73736eSecondary text on light

Rule: purple/lavender is the identity accent; teal is a rare secondary. Chrome alternates dark-gradient hero ↔ warm-off-white content.

Typography Rules

RoleSize/LineWeightTracking
Display (h1)64 / 61.4 (0.96)540normal
Section (h2)36–44540normal
Subhead20–24460normal
Body16 / 24460normal
Nav / UI16460normal
Button (lavender)14600normal

Patterns: tight display line-height (0.96) on the 64px headline; soft fractional variable weights rather than 400/700 steps — the type reads rounded and warm.

Also documented in the full DESIGN.md: Component Stylings, Layout Principles, Depth & Elevation, Motion, Backgrounds, Effects & WebGL, Do's and Don'ts, Responsive Behavior, Agent Prompt Guide.