Airtable design specSaaS

Calm enterprise-AI platform (refreshed away from the older bright multi-colour look): a white canvas with dark navy-black ink, a centered hero whose Haas Groot display sits at a regular 400 weight, large 12px buttons at 55px pairing a near-black fill with a white outlined twin, and a saturated accent set rationed to the record grid, field-type chips and illustration.

Browse Airtable in the interactive gallery

Captured from the live site's computed styles into a prompt-ready DESIGN.md you can paste into Cursor, v0, Lovable, Bolt or Claude Code. Below is a summary of each captured surface.

Marketing site

Source: airtable.com (live DOM, computed styles), 2026-07-18 (desktop 1512px). Coverage: home / marketing. Workspace app: pending login (needs-dashboard). Responsive: breakpoints from tokens only; mobile rendering not verified. Note: the brand has moved away from its older bright multi-colour look toward a calm enterprise-AI presentation — the display is set at a regular 400 weight, and colour is now rationed to product UI and illustration.

Visual Theme & Atmosphere

Calm enterprise-AI platform: a clean white canvas with a centered hero whose Haas Groot Display headline sits at a *regular* 400 weight rather than a bold one, so the page reads composed and corporate rather than playful. Ink is a dark navy-black #181d26/#333840; the sub-headline is small and quiet. Controls are the loudest structural element — large, generously rounded (12px) buttons at 55px tall pairing a near-black fill with a white outlined twin. Colour survives from the older Airtable identity but is now rationed: a saturated set (blue, pink, amber, rust, deep green) that appears in the record grid, field chips and illustration rather than in page chrome. Feels: composed, corporate, clean, capable.

Color Palette & Roles

Surfaces

TokenHexRole / usage
canvas#ffffffPage background
surface#f8fafcPale inset panels / banner
ink-fill#181d26Primary button fill, dark blocks

Text

TokenHexRole / usage
ink#181d26Primary text
ink-2#333840Headline colour
ink-3#040e20Body / sub-headline
navy-deep#001031 / #040e1fDeepest text
muted#41454dSecondary text
faint#9297a0Captions, placeholder
gray#333333 / #444444Neutral text

Accent — rationed multi-hue set (product UI & illustration)

TokenHexRole / usage
blue#254fadLinks, primary accent
pink#fa91e0Field/record chip, illustration
amber#fcb42aField/record chip, illustration
peach#fcab79Field/record chip
rust#aa2d00Accent / illustration
brick#912e1fAccent / illustration
green-deep#0a2e0e / #214224Accent / illustration

Rule: page chrome is near-black on white; the multi-hue set lives in the record grid, field chips and illustration — not in nav, headings or buttons.

Typography Rules

RoleSize/LineWeightTracking
Display (h1)40 / 48400normal
Eyebrow / small head14 / 18.9400+0.16px
Sub / body16 / 21.6400normal
Button16500normal

Patterns: the notable choice is a display at 400 — hierarchy comes from size and generous whitespace, not weight. Weight only rises to 500 for buttons. One type family across the page.

Also documented in the full DESIGN.md: Component Stylings, Layout Principles, Depth & Elevation, Motion, Backgrounds, Effects & WebGL, Do's and Don'ts, Responsive Behavior, Agent Prompt Guide.