Pitch design specSaaS

Bold presentation brand: a deep violet-to-purple-black canvas lit by a soft radial glow, carrying an enormous Mark Pro Bold headline at 180px with extreme -7.2px tracking and negative leading, quiet Eina 03 body, full-pill CTAs led by a signature soft-lime sign-up pill, and a pale lilac announcement banner.

Browse Pitch in the interactive gallery

Captured from the live site's computed styles into a prompt-ready DESIGN.md you can paste into Cursor, v0, Lovable, Bolt or Claude Code. Below is a summary of each captured surface.

Marketing site

Source: pitch.com (live DOM, computed styles), 2026-07-18 (desktop 1512px). Coverage: home / marketing. Presentation app: pending login (needs-dashboard). Responsive: breakpoints from tokens only; mobile rendering not verified.

Visual Theme & Atmosphere

Bold, high-contrast presentation brand: a deep violet-to-purple-black canvas lit by a soft radial glow, carrying an *enormous* Mark Pro Bold headline — 180px at weight 700 with extreme negative tracking (-7.2px) and a line-height below the font size, so the words fill the screen like a title slide. Body copy drops to a calm Eina 03 at 20/32. The chrome is white-on-purple with two pill CTAs, and the signature colour move is a soft lime #c4ee87 sign-up pill set against the violet — an unexpected complement that does more work than the brand violet itself. A pale lilac announcement banner caps the page. Feels: bold, confident, energetic, presentation-grade.

Color Palette & Roles

Surfaces

TokenHexRole / usage
canvas#0c021cDeep purple-black page background
black#000000Deepest sections
violet#5318ebBrand violet, gradient hero
purple-deep#280f62Deep purple gradient stop
lilac#c6a5ffAnnouncement banner, light accents
lilac-pale#ebe3fe / #ede1ffPale tint panels
white#ffffffLight sections, primary button
gray-surface#f6f6f6Light section fill

Text

TokenHexRole / usage
white#ffffffHeadlines and body on purple
ink#0c021c / #0d031dText on light surfaces
dark#363636Secondary text on light
muted#666666Body secondary

Accent

TokenHexRole / usage
lime#c4ee87Signature CTA pill ("Sign up")
violet#5318ebBrand accent
blue#0000eeDefault link colour

Rule: the canvas is deep violet-purple with white type; the soft lime #c4ee87 is reserved for the primary sign-up pill and is the brand's most distinctive note — never use it as a background wash.

Typography Rules

RoleSize/LineWeightTracking
Display (h1)180 / 144700-7.2px (-4%)
Sub / lead20 / 32400-0.4px
Body20 / 32400-0.4px, #666666 on light
Nav / UI12–16400normal

Patterns: the display is the whole brand — set as large as the viewport allows at 700 with tracking pulled to -4% and negative leading, so lines lock together like a slide title. Everything else stays quiet in Eina at 400.

Also documented in the full DESIGN.md: Component Stylings, Layout Principles, Depth & Elevation, Motion, Backgrounds, Effects & WebGL, Do's and Don'ts, Responsive Behavior, Agent Prompt Guide.