Amie design specAI

Restrained, product-first SaaS — near-white and plain rather than the colourful emoji-forward calendar the name still suggests, since Amie has repositioned as an AI note taker. The canvas is #fafafa with #ffffff panels on top and rgba(250,250,250,.8) translucent sticky chrome, and one family does everything: Inter, with a 56/64 display at weight 700 and -0.7px tracking, 16/28 body and compact 14/14 nav, all sharing an oddly explicit -0.003px tracking. Colour is strictly FUNCTIONAL rather than decorative — green #01ca45 means recording, blue #11a8ff means act, mint and pale blue carry status, and a single amber #d48f00 word sits inside the headline under a gold highlighter wash. Radii cluster at 12px with 9999px pills and single-side pairs like 32px 32px 0 0 for sheet-style panels, and the signature shadow is an inset white rim-light paired with a soft drop rather than a plain drop. Its most distinctive quality is that the playfulness has migrated entirely into MOTION: the easing library carries four separate overshoot springs, the strongest being cubic-bezier(0, 1.45, .41, 1), across sixteen-plus keyframes including scaleBounce, bouncePulseWithPause, puffInCenter, shake and a 70s marquee. That comes at a measurable cost — the running animation saturates the main thread — and the site ships no prefers-reduced-motion block.

Browse Amie in the interactive gallery

Captured from the live site's computed styles into a prompt-ready DESIGN.md you can paste into Cursor, v0, Lovable, Bolt or Claude Code. Below is a summary of each captured surface.

Marketing site

Source: amie.so (live DOM, computed styles), 2026-07-25. 0 stylesheets blocked; 184 :root vars, mostly Tailwind scaffolding, so §2 is read from computed fills/text. The .grsf-* hover/shadow rules belong to an embedded GrowSurf referral widget, not the brand — excluded. Screenshot could not be captured: computer screenshot injection timed out repeatedly (5s) because the page runs continuous animation that saturates the main thread. JS extraction succeeded, so all values below are live-DOM reads; only the visual side-by-side is missing. That busy main thread is itself a finding — see §7. Reality check: the hint is wrong on the product and on the register. The queue said "joyful calendar — colourful, bold, emoji-forward". Amie has repositioned as an AI note taker (title: "Amie - AI Note Taker"), and the site is a near-white #fafafa minimal surface in plain Inter, not bold or emoji-forward. Colour survives only as small functional accents. What is genuinely playful is the motion: a spring-heavy easing library with four separate overshoot curves.

Visual Theme & Atmosphere

Restrained, product-first SaaS. The canvas is near-white, the type is Inter throughout, and the layout is a quiet frame around app screenshots — the design gets out of the way of the product. Colour is functional rather than decorative: a green for recording/success, a blue for the primary action, soft mints and pale blues on status chips. The playfulness the brand is known for now lives almost entirely in motion — springy overshoot easings, bouncing pulses and a 70s scrolling marquee — rather than in colour or type. Feels: clean, quiet, product-led, springy.

Color Palette & Roles

TokenHex / valueRole / usage
canvas#fafafaTHE page background
canvas-80rgba(250,250,250,.8)translucent sticky chrome
white#ffffffcards, panels (13 uses)
black#000000primary text (510 uses)
ink#1c1c1csecondary heading
ink-2#2e2e2e5px border colour
grey#5c5c5cbody copy
grey-2#737373muted fill
grey-3#838383muted text
grey-4#a0a0a0faint text
grey-5#b2b4b6faintest text
grey-6#b5b5b72px border
border#cdcdcdcontrol border
surface#ebebebinset fill
surface-2#f0f0f01px border
green#01ca45recording / live state
green-deep#10a142green pressed
mint#ccf4dasuccess chip fill
blue#11a8ffTHE primary accent
blue-light#41baffgradient end
pale-blue#cfeeffgradient start / chip fill
periwinkle#5890e7secondary accent
amber#d48f00highlighted display word
gold-30rgba(255,215,0,.3)highlighter wash

Rules: chrome is achromatic near-white; every colour is functional — green means recording, blue means act, amber highlights one word of the headline. There is no decorative colour.

Typography Rules

One family: Inter (with Inter var for variable rendering) — no serif, no mono, no display face. Display runs 56/64 at weight 700 with -0.7px tracking, and one word is coloured amber #d48f00 rather than styled differently. Body is 16/28 at 400, nav and buttons a compact 14/14 at 500. Tracking is a consistent, unusual -0.003px across most roles — effectively zero but explicitly set.

Specimen substitution: Inter is an open Google font, so previews use the
real face.
RoleFamilySize/LineWeightTracking
Display (largest)Inter56/64700-0.7px
Sub-head (h3)Inter20/28600-0.003px
BodyInter16/28400-0.003px
NavInter14/14500-0.003px
ButtonInter14/14500normal
CaptionInter13–14400-0.003px

Also documented in the full DESIGN.md: Component Stylings, Layout Principles, Depth & Elevation, Motion, Backgrounds, Effects & WebGL, Do's and Don'ts, Responsive Behavior, Agent Prompt Guide.