Anthropic / Claude design specAI Products

Printed research paper meets warm writing room: ivory canvas with serif 20px body, oat cards and parchment plates, one clay #d97757 accent; the app is a warm-gray dark shell with a serif greeting and radius-20 composer.

Browse Anthropic / Claude in the interactive gallery

Captured from the live site's computed styles into a prompt-ready DESIGN.md you can paste into Cursor, v0, Lovable, Bolt or Claude Code. Below is a summary of each captured surface.

Marketing site

Source: anthropic.com homepage (live DOM, computed styles), 2026-07-08, desktop 1512px. Coverage: homepage (hero → releases → mission/list rows → footer). Responsive: not captured. Product app: see apps/anthropic/app/.

Visual Theme & Atmosphere

A printed research paper turned into a website: warm ivory canvas, near-black ink, and a serif-first voice (Anthropic Serif at 20px body) that reads editorial rather than techy. Structure comes from generous whitespace, oat-colored content cards, and hairline-divided list rows — almost no chrome. Color is scarce and bookish: parchment illustration plates and the single clay/terracotta brand hue, used as punctuation. Display type alternates between a bold humanist sans (Anthropic Sans 700) for statements and a light serif at larger sizes for announcements. Feels: editorial, calm, bookish, trustworthy.

Color Palette & Roles

TokenHexRole / usage
ivory (canvas)#faf9f5Page bg, nav, footer
ink#141413Text, primary button fill
ink-60rgba(20,20,18,.60)Secondary text
gray#87867fMuted text, footer links
stone#b0aea5Tertiary text, icons
tint#f0eee6Section tint
oat#e8e6dc / #e3daccRelease cards, panels
parchment#f5e3c7Illustration plates
clay#d97757Brand accent (sparing)
clay-dark#c6613fAccent hover/emphasis
hairlinergba(20,20,20,.10)List-row dividers

Rule: the page is ivory + ink; clay appears only as small punctuation (links, icons, illustration accents) — never as large fills. Cards are oat, illustrations parchment.

Typography Rules

RoleSize/LineFamily/WeightNotes
Display statement (h1)62 / 68.5Sans 700"AI research and products…"
Announcement display (h2)70 / 77Serif 400e.g. "Announcing Fable 5"
Card title (h3)24 / 31Sans 600Release cards, section heads
List-row title (h3)16 / 22Sans 600Featured-work rows
Body / lede20 / 28Serif 400Right-aligned hero paragraph
UI / nav / buttons16 / 24Sans 400
Footer links13–14Sans 400#87867f

Patterns: no letter-spacing manipulation anywhere (tracking normal at all sizes); serif carries meaning, sans carries structure; weights 400/600/700.

Also documented in the full DESIGN.md: Component Stylings, Layout Principles, Depth & Elevation, Motion, Backgrounds, Effects & WebGL, Do's and Don'ts, Responsive Behavior, Agent Prompt Guide.

Product app

Source: claude.ai/new (live DOM, computed styles + CDS design-token custom properties), 2026-07-08, logged-in session, dark mode at desktop 1512px. Light mode: not captured.

Visual Theme & Atmosphere

A warm, dim writing room rather than a tech console: the dark theme is built on warm near-black grays (60° hue tint, never blue-black), with a serif greeting in the center and a soft raised composer card as the single focal point. Chrome is quiet — a flat sidebar with plain text rows, hairline separations at half-pixel weight, and one clay/terracotta accent reserved for the brand mark and key actions. Typography mixes Anthropic Sans for UI with Anthropic Serif at light weight for moments of address. Feels: warm, calm, literary, focused.

Color Palette & Roles

Dark-mode surfaces (warm gray ladder, 60° hue)

TokenValueRole / usage
bg-100#1f1f1e (hsl 60 2% 12%)Page + sidebar canvas
bg-000 (raised)#2c2c2a (hsl 60 2% 17%)Composer card, raised surfaces
bg-200hsl(60 2% 9%) ≈ #171716Recessed wells
bg-300/4007% / 4% lightnessDeep overlays, scrims
borderrgba(228,228,215,.15) at 0.5pxSidebar hairline

Text

TokenHexRole / usage
text-000/100#f8f8f6Primary text
greeting#c3c2b7Serif greeting (muted warm)
text-200/300hsl(55 9% 74%) ≈ #c2c0b6Secondary, recents list
text-400/500hsl(48 5% 57%) ≈ #97958aPlaceholder, meta, section labels

Brand & accents (CDS tokens)

TokenHexRole / usage
clay (accent-brand)#d97757Brand starburst, New-chat icon, primary actions
clay-emphasized#c6613fHover/pressed
plum (accent-pro)#827dbdPro/plan accents
mineral#629987 · cactus #bcd1ca · heather #cbcadbPictogram highlight hues
dangerhsl(0 73% 59%)Destructive

Rule: the shell is warm-gray monochrome; clay is the only action color. Pictogram pastels appear only in illustrations/icons, never as chrome.

Typography Rules

RoleSize/LineFamily/Weight
Greeting40 / 60Serif 300
Composer placeholder16Sans 400, text-400
Sidebar rows14–15 / 20Sans 400–500
Section labels ("Products", "Recents")12–13Sans 500, text-400
Model chip / meta14Sans 400–500

Also documented in the full DESIGN.md: Component Stylings, Layout Principles, Depth & Elevation, Motion, Backgrounds, Effects & WebGL, Do's and Don'ts, Responsive Behavior, Agent Prompt Guide.