Cohere design specAI Products

Calm editorial enterprise-AI brand: a warm light-gray canvas with an enormous CohereText headline set at a regular 400 weight, dark fully-rounded pill buttons, near-monochrome chrome, and a rationed coral/lavender/cobalt/green brand quartet carried only by the multi-dot logo and iridescent liquid-chrome product imagery.

Browse Cohere in the interactive gallery

Captured from the live site's computed styles into a prompt-ready DESIGN.md you can paste into Cursor, v0, Lovable, Bolt or Claude Code. Below is a summary of each captured surface.

Marketing site

Source: cohere.com (live DOM, computed styles), 2026-07-16 (desktop 1512px). Coverage: home / marketing. Dashboard: pending login (needs-dashboard). Responsive: breakpoints from tokens only; mobile rendering not verified.

Visual Theme & Atmosphere

Quiet, editorial enterprise-AI brand: a warm light-gray canvas set with an enormous CohereText display headline at a calm regular weight (400), so the type reads like a printed magazine cover rather than a SaaS hero. The chrome is near-monochrome — near-black text on warm gray, dark fully-rounded pill buttons — while colour is rationed to the brand's signature quartet (coral, lavender, cobalt, forest-green) carried by the multi-dot logo and by iridescent liquid-chrome product imagery. Structure is spacious and grid-driven: large product cards with rounded corners and soft shadows float over the calm background, each showing a metallic render plus a small "READY" status chip. Nothing shouts; restraint and scale do the work. Feels: calm, editorial, premium, enterprise.

Color Palette & Roles

Surfaces

TokenHexRole / usage
canvas#f2f2f2Warm light-gray page background (often #f2f2f2e6)
white#ffffffCards, raised panels
cream#f0eee9Warm inset sections
lavender-bg#f0dff3Pale lavender feature panels
mint-bg#e5f4efPale green feature panels
ink-panel#17171cDark buttons, dark cards

Text

TokenHexRole / usage
text#212121Primary text, headings
ink#17171cDarkest headings / dark surfaces
black#000000Body copy
muted#75758aSecondary text
muted-2#616161Tertiary text
faint#a4a4a4 / #93939fCaptions, placeholder

Accent (brand quartet)

TokenHexRole / usage
coral#ff7759Signature accent, logo dot, highlights
lavender#d18ee2 / #9b60aaLogo dot, lavender panels
cobalt#4c6ee6Logo dot, blue accents/links
green#00754eLogo dot, semantic/success

Borders

TokenHexRole / usage
border#f2f2f2Subtle divider
border-2#d9d9ddControl/card border
border-black#000000Emphasis border

Rule: UI chrome is near-black on warm gray with dark pill buttons; the coral/lavender/cobalt/green quartet appears only in the logo, small chips and iridescent imagery — never as flat UI fills.

Typography Rules

RoleSize/LineWeightTracking
Display (h1)96 / 96400-1.92px (-2%)
Feature (h3)48 / 58400-0.48px
Section (h2)32 / 38400-0.32px
Lead / emphasis18 / 24700normal, Unica77
Body16 / 24400normal, Unica77
UI / button14500normal, Unica77

Patterns: display is set very large at a regular 400 weight with tight negative tracking — the editorial signature. Weight stays light; emphasis comes from size, not boldness (only lead text hits 700).

Also documented in the full DESIGN.md: Component Stylings, Layout Principles, Depth & Elevation, Motion, Backgrounds, Effects & WebGL, Do's and Don'ts, Responsive Behavior, Agent Prompt Guide.