Building AI to
Simulate the World

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Runway Characters Media and Entertainment Robotics and Autonomy General World Models
Components

We partner with the world’s leading organizations.

Gen-4

State-of-the-art video generation with consistent characters and scenes.

Act-One

Drive expressive character performance from a single video reference.

World Models

Systems that build an internal representation of an environment.

Generations · Recent
Underwater — whalesGen-4 · 00:10
City flythroughGen-4 · 00:06
Character — Act-OneAct-One · 00:12
Controls

Small, compact, grayscale.

Try Runway Login Get Started › Outline Disabled Category
Describe a scene… Ink focus ring

No chromatic accent — controls are grayscale. Dark primary #262626 (radius 6px, 32px tall), cool secondary #eef1f5, and an off-white hero CTA #f7f7f7 at radius 8px, 40px tall. Structure is #e5e7eb hairline borders, not shadows.

Typography

abcNormal, one neo-grotesque family.

Display · abcNormal · 48/53 · 400 · -1.2pxSimulate the World
Section · abcNormal · 36 · 400 · -0.9pxBuilding real-world intelligence
Body · abcNormal · 16 · 400Runway is an applied AI research company.
Button · abcNormal · 14-16 · 600Try Runway · Get Started
Nav · abcNormal · 11 · 450 · UPPERResearch · Product · Company
Caption · abcNormal · 13 · 400 · #999Used by 50M+ users globally
Palette

Grayscale chrome, colour from video.

Neutrals & borders
white#ffffff
off-white#f7f7f7
cool-100#eef1f5
border#e5e7eb
Text
ink-900#000000
ink-800#0c0c0c
ink-700#1a1a1a
body#404040
muted#6b7280
faint#999999
Dark surfaces
dark-btn#262626
near-black#0c0c0c
scrim0,0,0/.3
Depth & motion

Flat, hairline, small radii.

4px
6px button
8px CTA
12px card
flat card
1px #e5e7eb, no shadow
video hero
white text + scrim

Signature motion is the looping generative background video in heroes (3 video elements) with a rgba(0,0,0,.3) scrim. Chrome is flat — hairline borders, hover opacity/underline micro-transitions.