We exist to make it easier for people to live healthier lives without recklessly taxing the planet’s resources in the process.

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Stuff we made

Full-bleed photos, hand-drawn slogans

Oat drink for coffee, cereal, cooking and drinking straight from the carton. Sorry, cows.

Pee for the Planet
It’s like milk
but made for humans
Wow no cow
amber
pink
lavender
sky
green
Controls

Boxes and pills

Read More → Show More Take Me There Hover Sold Out New
Search the site Focused field

Two button styles: a bordered white box (1px black, radius 0px, 44px) and a solid black pill (radius 9999px, Margo Bold, 52px), both UPPERCASE. Structure is thin black borders, never shadows.

Typography

One wonky family, all caps

Hero headline · Margo Pro · 30/30 · 400 · UPPERWow No Cow
Sub-heading · Margo Pro · 27 · 500It’s like milk but made for humans.
Body · Margo Pro · 16 · 400A drink made from oats. That’s basically it.
Nav · Margo Pro · 16 / 19 · 400 · UPPERProducts · Tastebuds · News
Palette

Black on cream, flat pastels

Ink & base
black#000000
ink-222#222222
cream#fffef6
off-white#f6f6f6
gray-300#c6c6c6
gray-500#888888
Brand pastels
amber#fdcf85
pink#f8c8d8
lavender#a67eb1
sky#98c5d3
green#2c622c
Depth & motion

Borders, not shadows

0px box
full pill
flat + 1px black rule
0.5px grid rule

Everything is framed with thin 1px / 0.5px black rules on a cream field — boxes, not shadows or gradients. Radii are 0px on boxes and 9999px on solid pills. Motion is restrained and playful.