Fly Human Fly

Time to fly in the all-new Clifton

High performance, minimum impact, ultra-cushioned for maximum speed.

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Collections

Built for the run

Clifton 10

Dynamic performance trainer, everyday cushion.

$235

Speedgoat 6

Aggressive trail grip for technical terrain.

$260

Bondi 9

Maximum cushioning for road miles.

$265
Trending now
Mach 6
$215
Arahi 7
$230
Kaha 3 GTX
$320
Transport
$205
Rincon 4
$185
Controls

Buttons & states

Outline Solid ink Text link Disabled New Sale
Outline Solid ink Text link ← hover fills black
On imageryHoveroutline over photo
Email address name@email.com ← recommended focus ring (site suppresses it)

Controls are 56px at 2px radius. CTAs are outline over imagery that fill #000000 on hover. The site sets outline:0 on focus (an anti-pattern) — the preview shows a recommended 0 0 0 3px rgba(0,119,184,.35) replacement.

Typography

Jost, one family

Section head · Jost · 36/40 · 700 · UPPERCASETrending now
Sub-head (h2) · Jost · 24/32 · 700Stay connected
Body · Jost · 16/24 · 400Dynamic performance trainer for everyday miles.
Nav / label · Jost · 14/20 · 400 · UPPERCASEMen · Women · Trail
Button · Jost · 14–16 · 400–700Shop new
Palette

Colour roles

Text & ink
ink#2a2a38
black#000000
white#ffffff
muted#666666
faint#cccccc
Surfaces & borders
canvas#ffffff
surface#f7f6f9
surface-2#f4f5f7
dark-band#2a2a38
border#e6e6e6
border-2#cccccc
border-strong#343a40
Accent & semantic
blue#0077b8
blue-deep#0b4062
orange#bf4800
red#a60000
Depth & motion

Flat by design

2px control
6px small
8px image
full pill
50% avatar
no shadow (flat)
navy-tinted drop

Structure is 1px hairlines, not shadows — the only real shadow is rgba(23,73,77,.15) 0 20px 30px. Motion is tiny: 0.1–0.15s on cubic-bezier(.4,0,.2,1), Swiper carousels, no gradients or WebGL.