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Carry smart.
Move free.
Go far.

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Featured

Considered carry

Sale

Venture Backpack 22L

$229

Hide & Seek Wallet

$99

Carryology Essentials Sling

$129

Transit Workpack

$259
Your cart
Venture Backpack 22L — Midnight$229
Hide & Seek Wallet — Caramel$99
Essentials Sling — Everglade$129
Key Cover Plus — Terracotta$45
Controls

Outlines and fractional radii

Outline Solid Active / sale Small Disabled Chip Sale Everglade
Over image Over image ← on imagery (last is hover)
Outline Solid Active / sale ← hover (0.2s cubic-bezier(.4,0,.2,1))
Email address Focused — fills rust Focused ← newsletter fills #b85021; ring is the recommended add

Buttons are outline-led — 1–2px #333333 at a fractional 3.5–5.25px radius with UPPERCASE labels at +1px tracking — switching to a 2px #cd4c20 border when active or on sale. The newsletter input does something distinctive: it fills with rust #b85021 on focus rather than drawing a ring. The mini-cart close button sets outline:none with no replacement, so a ring is shown here as the recommended fix.

Typography

Huge and heavy, or small and open

Display (hero) · GTUltra · 70/77 · 900 · normal, UPPERCarry smart.
Label / emphasis · GTUltra · 13/21 · 700 · +0.325pxPopular
Product name (h3) · GTUltra · 13/16 · 300 · +0.325pxCarryology Essentials Sling
Body · GTUltra · 13/21 · 400 · +0.325pxDeeply considered, for the best of life’s little moments.
Nav / category · GTUltra · 13/50 · 400–700 · +0.325pxBags & Luggage · Travel · Wallets
Utility nav · GTUltra · 11/26 · 400 · +1pxNeed help? · Find In-Store
Palette

A recessive grey ladder

Text
black#000000
ink + border#333333
grey#666666
grey-mid#7f7f7f
grey-light#9b9b9b
disabled#aaaaaa
Surfaces & borders
white#ffffff
surface#f7f7f7
surface-2#f8f8f8
surface-3#efefef
divider-2#eeeeee
divider#ececec
border-grey#dbdbdb
border-2#d7d7d7
dark#222222
dark-2#111111
scrim#101010 4d
Accent
rust#cd4c20
rust-deep#b85021
teal#5e7c7a
Depth and motion

A 3.5px base scale

3px
3.5px base
4px
5.25px dominant
7px
10.5px
9999px
50%
-5px 11px 14px rgba(0,0,0,.2)
0 17px 9px -15px rgba(0,0,0,.5)
tile hover / focus shadow
2px #333333 border

The radius scale is fractional, built on a 3.5px base (3.5 / 5.25 / 7 / 10.5) — rounding to whole numbers breaks it. Only two real shadows exist, both directional and strong for lifted overlays; 23 elements carry a fully transparent placeholder shadow. Motion is 0.2s cubic-bezier(.4,0,.2,1) with just three keyframes (fadeInAnimation, rotate--2, rotate--3) and a deliberately slow 16.8s hero carousel. Scrims run on a 208deg diagonal, not a flat vertical.