Your product should improve itself. Now it can. Meet Amplitude Wave

See what users do.
Improve what matters.

Detect friction. Launch experiments and AI-powered workflows. Measure impact and iterate fast.

Start for free Talk to sales
⚡ Install via AInpx @amplitude/wizard
Cursor — Chat Amplitude MCP
> “Why are new users dropping before setup?”
Amplitudevia MCP
Analyzing signup-to-setup funnel (last 7d)...
67% of signups never start setup
3,241 signups / 1,847 setup starts this week
Root cause: empty state at first login
  31% exit within 90 sec, no action taken
  No prompt, no guided path shown on dashboard
Users who start setup within 5 min: 3.2x retention
847 session replays available: stuck at empty state
AI

Ask your product what’s happening. Get answers instantly.

Clearer insights

No dashboards. No digging. Just answers from your data, right where you work.

Install in seconds

One command wires up events, sessions and experiments across your stack.

Win together

Product, growth and engineering read the same numbers from the same source.

>“Why are new users dropping before setup?”
>“Show me sessions where users got stuck.”
>“What should we build next?”
Controls

Every pill, every state

Nav scale · 40px · 9999px · 16/600 at -0.04px
Get started Get started · hover Contact sales Contact sales · hover Disabled
Hero scale · 54px · 30px radius · 18/600
Start for free Hover Talk to sales Disabled
On dark · accent chip · badges
Sign Up Login Install via AI via MCP
Fields — default and focus (1.5px #1e61f0)
Work email you@company.com npx @amplitude/wizard

Controls are always fully rounded and always black or white — blue #1e61f0 is a link/accent colour and never a primary fill. Transition 0.3s cubic-bezier(.4,0,.2,1); accent chips use color .15s. Explicit hover fills and focus rings were not captured; the states shown here derive from the active-row border recipe in §4.

Typography

Gellix over IBM Plex

Hero h1 · Gellix · 60/70 · 700 · -1pxImprove what matters.
Section h2 · Gellix · 44/50.6 · 600 · -0.22pxOutcomes speak louder
Statement h2/h3 · Gellix · 38/41.8 · 700 · -1.14pxInstall in seconds
Feature h3 · Gellix · 36/44 · 600 · -0.5pxYour unfair AI advantage
Card h3 · Gellix · 24/26 · 600 · -0.5pxClearer insights
Eyebrow / h4 · Gellix · 16/21.6 · 600 · -0.04px · #868d95Insights
Body · IBM Plex Sans · 18/28 · 400 · normal · #373d42No dashboards. No digging. Just answers from your data.
Nav link · Gellix · 16 · 600 · normalPlatform · Solutions · Resources · Pricing
Button label (hero) · Gellix · 18 · 600Start for free
Button label (nav) · Gellix · 16 · 600 · -0.04pxGet started · Contact sales
Mono terminal · IBM Plex Mono · 12/22.8 · 400-50067% of signups never start setup
Mono chrome · IBM Plex Mono · 11/28 · 400-600Cursor — Chat
Palette

Black, white, and one blue

Text
ink#000000
ink-soft#0c0c0e
text#171717
body#373d42
muted-2#50565b
muted#697077
faint#868d95
on-dark#ffffff
Surfaces & borders
canvas#ffffff
wash#f2f4f8
wash-2#f1f4f9
wash-3#f8f9fb
cream#f5f4f0
dark#000000
dark-panel#0d0d0f
dark-panel-2#111113
dark-chip#1a1f23
navy#001a4f
prompt#0b1424
border-softrgba(0,0,0,.20)
border-dark#444444
Accent & semantic
blue#1e61f0
blue-alt#0052f2
violet#7c3aed
orb#a273ff
green#4ade80
amber#fbbf24
red#ff5f57
Mono / terminal text ladder
idle#e8e8f0
key figure#dddddd
echo#9999bb
detail#888888
chrome#666666
chrome-2#555555
dim#3a3a3a
Depth & motion

Hairlines, not elevation

6px menu
8px
10px tile / row
12px
16px card
18px
30px hero btn
32px
9999px pill
rgba(0,0,0,.1) 0 0 15px 5px
rgba(0,0,0,0) 0 4px 16px 0
blurred #a273ff orb · linear-gradient(to right bottom, #1e61f0, #7c3aed)

Motion — 0.3s cubic-bezier(.4, 0, .2, 1) on buttons and surfaces, color .15s cubic-bezier(.4, 0, .2, 1) on accent chips and mono rows; the terminal types its answer line by line behind a blue block cursor. A prefers-reduced-motion: reduce query is honoured.